List of top Data Management Platforms (TOP DMP's)

Data Management Platforms

A data management platform (DMP) is one component of what is often referred to as "Ad Tech" or digital advertising technology. In addition to DMPs, Ad Tech includes things like:
Ad networks and ad exchanges (for automated buying and selling of ad inventory)
Ad Servers that that can host and serve display advertisements
Retargeting tools for showing ads to users based on actions recently made on the web,
Demand side (DSP) and sell side (SSP) platforms which make it easier for advertisers to buy, and for media outlets to sell, display advertising on ad exchanges, ad networks, and other available inventory sources.

A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers.

Below is the list of Top Data Management Platforms (DMP's):-

• Mapp Digital
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• Oracle DMP (Bluekai)
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• TerminalOne Marketing Operating System
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• Lotame
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• Salesforce DMP (formerly Krux)
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• Adobe Audience Manager
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• dbForge Studio for MySQL
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• IgnitionOne Digital Marketing Suite
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• Acquiro LeadMATCH
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• Analyza
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• Exelate
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• TouchPoint
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• Simpli.fi
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• AudienceScience Helios
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• GridBuddy
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• The Trade Desk
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• Neustar PlatformOne
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• Core Audience
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• ClicData
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• Turn Digital Hub
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• Digilant
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• Acxiom LiveRamp Connect
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• Xaxis Turbine
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• Zipline DMP
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• Syncfusion Big Data Platform
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• Nielsen Marketing Cloud

What is ads.txt?

• Ads.txt ensures that only authorized partners can represent your site's supply through increased transparency in the programmatic advertising ecosystem
• Publishers create a public record of their authorized partners in a simple .txt file
Why would sites want to implement ads.txt?
• By identifying authorized selling partners, your site will reduce the possibility of unauthorized partners spoofing your supply and funneling revenue to an unidentified source
• With increased adoption of the ads.txt spec in the marketplace, authorized sites should see an increase in revenue
• Unauthorized sites will experience a decrease in revenue, fill, and CPMs so please make sure you implement the txt file immediately
How can sites implement ads.txt and declare as an authorized selling partner?
• Create an ads.txt file and add it to your site's root domain directory
• Add lines shown on this ads.txt example (Note: Be sure to change the header to reflect your domain name e.g. #Ads.txt yourdomainname.com)

Why TV will continue to dominate in the era of Digital& Programmatic?

• Cost per Completed view on TV is still much cheaper (1/8th). This implies that for like to like spends TV reach will be much cheaper. 
• On Digital people need to invest additionally for Nielsen Dar and Moat trackers. 
• For Quick Reach buildup in a few days nothing really beats TV. 
• You need to bear Electricity and 250 per month costs for accessing TV. There is rarely lag when watching TV. You need electricity + Data (atleast 10 GB) to get the same quantum of viewership + lag if you're on a weaker connection. 
• TV viewership is probabilistic which means a lot of viewers who are not measured by BARC are lost. If TV viewership were deterministic then some channels would die overnight but as a whole TV would emerge much stronger.
• Incremental digital reach over TV is unknown or only available via second guesses. No reliable third party research is available. 
• TVs impact on brand tracks is a lot more visible than Digital
• TVRs, the predominant measure for TV is a very strict measure compared to digital measures

Not saying that Digital is not important or useful but just that it clearly lags behind TV at the moment. Advertisers understand some or all of these issues.