Data Management Platforms
A data management platform (DMP) is one component of what is often referred to as "Ad Tech" or digital advertising technology. In addition to DMPs, Ad Tech includes things like:
Ad networks and ad exchanges (for automated buying and selling of ad inventory)
Ad Servers that that can host and serve display advertisements
Retargeting tools for showing ads to users based on actions recently made on the web,
Demand side (DSP) and sell side (SSP) platforms which make it easier for advertisers to buy, and for media outlets to sell, display advertising on ad exchanges, ad networks, and other available inventory sources.
A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers.
Below is the list of Top Data Management Platforms (DMP's):-
A data management platform (DMP) is one component of what is often referred to as "Ad Tech" or digital advertising technology. In addition to DMPs, Ad Tech includes things like:
Ad networks and ad exchanges (for automated buying and selling of ad inventory)
Ad Servers that that can host and serve display advertisements
Retargeting tools for showing ads to users based on actions recently made on the web,
Demand side (DSP) and sell side (SSP) platforms which make it easier for advertisers to buy, and for media outlets to sell, display advertising on ad exchanges, ad networks, and other available inventory sources.
A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers.
Below is the list of Top Data Management Platforms (DMP's):-
- Mapp Digital
- Oracle DMP (Bluekai)
- TerminalOne Marketing Operating System
- Lotame
- Salesforce DMP (formerly Krux)
- Adobe Audience Manager
- dbForge Studio for MySQL
- IgnitionOne Digital Marketing Suite
- Acquiro LeadMATCH
- Analyza
- Exelate
- TouchPoint
- Simpli.fi
- AudienceScience Helios
- GridBuddy
- The Trade Desk
- Neustar PlatformOne
- Core Audience
- ClicData
- Turn Digital Hub
- Digilant
- Acxiom LiveRamp Connect
- Xaxis Turbine
- Zipline DMP
- Syncfusion Big Data Platform
- Nielsen Marketing Cloud
