The future of #marketing data: Data collection
Many brands & publishers already collect the first-party data in Customer Data Platforms (CDPs) or equivalent systems.
The visitor profiles stored in #CDP that are identified (e.g. with email address) can be further enriched with the offline & other data sources that the brand or publisher has. These profiles are used to create audiences (group of profiles with certain characteristic) that are activated across the different channels using email address as the primary visitor identifier.
#firstpartydata #data #datacollection #cookies #userprivacy #martech #adtech #CDP
