There are two main marketing activity which can push your app into the market, first one is ASO - App store optimization which push your organic ranking among the all app in app store while searching on any relevant keywords. Second one is paid advertising, which can be used to promote your app to download/Remarket/Engaged etc..
So start from here...
  • Through ASO-App Store Optimization (Organic)
  • Through Self Serve Platform Paid Activity – Running App Install Campaigns
  • Through Publishers/Affiliates/Ad Networks
Traffic Type.
  • Incent
  • Non - Incent
Third Party Tracking Tools.
Google Analytics, Apsalar, Appsflyer, MAT, Flurry, App Annie, Localytics Etc…..
  • Use third party analytics tools & integrate this with app and find out the potential user with analytics data based on the ARPU, Transactions..etc
  • Create so many events & make the best segments.
  • Track the user experience & have a data who are the active/ Installed/ Uninstalled/Not Open Users.
  • Define the advanced marketing strategy to re engage them
  • For installed/active user /Not Open – Again target them with Attractive Communication & CTA (Call to action) - Re-engagement activity.
  • For Uninstall user – Focus on retarget them with device ids, mailers...etc