• Ads.txt ensures that only authorized partners can represent your site's supply through increased transparency in the programmatic advertising ecosystem
• Publishers create a public record of their authorized partners in a simple .txt file
Why would sites want to implement ads.txt?
• By identifying authorized selling partners, your site will reduce the possibility of unauthorized partners spoofing your supply and funneling revenue to an unidentified source
• With increased adoption of the ads.txt spec in the marketplace, authorized sites should see an increase in revenue
• Unauthorized sites will experience a decrease in revenue, fill, and CPMs so please make sure you implement the txt file immediately
How can sites implement ads.txt and declare as an authorized selling partner?
• Create an ads.txt file and add it to your site's root domain directory
• Add lines shown on this ads.txt example (Note: Be sure to change the header to reflect your domain name e.g. #Ads.txt yourdomainname.com)
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